I have been on the lookout for alternative analytics, both from a privacy perspective, and GA4 is not relevant to what I care about. In this search, I have tried a few alternatives — Fathom, Plausible, Koko, Matomo, and Cabin. While there may be a host of others that I did not look at, the clear winner for me is Cabin.

I am not an affiliate, and there is no financial incentive for me to write this review.

What set Cabin apart

Cabin became the clear winner for me because of the available measures. After a brief test of the free version, I opted for the paid version, and I am so glad I did. Here is a list of the features that set it apart for me:

  • Privacy first (fully compliant with global regulations).
  • A complete set of measures.
  • A publicly available view (no need for accounts or authentication). Check under resources to view my analytics.
  • The ability to create a subdomain for your script which helps beat ad blockers.
  • A carbon report.

Why not the others?

  • Fathom came highly recommended, but both the cost and features were not acceptable.
  • Plausible, like Fathom, was too simplistic.
  • Koko is a locally hosted solution but, again, is very limited. If you just want basic numbers, this would be my preferred solution.
  • Matomo is really powerful and can be installed as a site-hosted solution using their plugin. I tried this and encountered some performance issues, but this is a great solution for a more robust hosting platform and corporate-level analytics.

Originally published on Dec. 25, 2022

In this story

An F-15E Strike Eagle assigned to the 492nd Fighter Squadron flies over RAF Lakenheath, England, Aug. 17, 2018. The squadron sent F-15E Strike Eagles to support Typhoon Warrior, the Royal Air Force’s premier air combat training exercise.Hiding sticky header on scroll down
pollution during sunsetGoing Green-ish

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.


  • Read New Avada-based website

    I am launching a new website using Avada taking advantage of the lessons learned over the past two years of builder evaluations.

    March 5, 2023

  • Read Going Green-ish

    Going Green-ish

    Do you know how much energy your website consumes per visit? I was shocked and made immediate changes.

    December 28, 2022

  • Read New Section: Code Snippets

    I created a new Code Snippets section to start collecting and sharing code that I have found helpful for Avada or WordPress in general.

    December 18, 2022

  • Read The State of WordPress

    The future of WordPress is very bright, but it is going to take a new way of thinking and a willingness to learn new things. Gutenberg is only a part of that future.

    December 15, 2022

  • Read Styling the RankMath Sitemap

    Styling the RankMath Sitemap

    If you are a RankMath user, you may know that they recently introduced a feature that automatically generates an HTML version of the XML sitemap. This post is to share the CSS I am using to add some layout to an otherwise long list of links.

    December 11, 2022

  • Read Avada: Beyond the original theme

    These days, many people dismiss Avada because they only know it from its earliest inception as a theme, but if you are still using it as a theme, you're making a mistake.

    December 10, 2022