I have been on the lookout for alternative analytics, both from a privacy perspective, and GA4 is not relevant to what I care about. In this search, I have tried a few alternatives — Fathom, Plausible, Koko, Matomo, and Cabin. While there may be a host of others that I did not look at, the clear winner for me is Cabin.
I am not an affiliate, and there is no financial incentive for me to write this review.
What set Cabin apart
Cabin became the clear winner for me because of the available measures. After a brief test of the free version, I opted for the paid version, and I am so glad I did. Here is a list of the features that set it apart for me:
- Privacy first (fully compliant with global regulations).
- A complete set of measures.
- A publicly available view (no need for accounts or authentication). Check under resources to view my analytics.
- The ability to create a subdomain for your script which helps beat ad blockers.
- A carbon report.
Why not the others?
- Fathom came highly recommended, but both the cost and features were not acceptable.
- Plausible, like Fathom, was too simplistic.
- Koko is a locally hosted solution but, again, is very limited. If you just want basic numbers, this would be my preferred solution.
- Matomo is really powerful and can be installed as a site-hosted solution using their plugin. I tried this and encountered some performance issues, but this is a great solution for a more robust hosting platform and corporate-level analytics.
Originally published on Dec. 25, 2022
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